To have a successful internet-based business, you must have visitors coming to your website. Just as a retail store needs walk-in traffic an online business needs visitor traffic. Aside from ensuring that you have a great product or service to sell, you must also attract customers. Since you are in a very competitive online business environment, you should always be a step ahead of your competitors. Here are ten ways to increase traffic to your website.
1. Buy Traffic
The more traffic you have the more potential customers you have. Not every visitor to your website will buy. Perhaps only a small percentage will buy, but the greater the number of visitors that browse your merchandise and services, the greater your chances of making sales.
When you pay for traffic, you are guaranteed a consistent traffic flow to your website. You can watch and measure the traffic every day. You can tell what percentage of visitors purchase. You will get an impressive boost in traffic which, if targeted properly, will result in a great boost to your sales figures.
2. Invest in search engine marketing solutions.
Google Adwords is the most prominent, but there are many other alternatives. This method of bringing in customers may be expensive and would require a lot of expertise to make it work. While some would shy away from spending money to increase traffic, it is something that should be considered.
3. Exchange or Trade Links with Other Sites.
Both of you will benefit. Sharing links is doubly beneficial since both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
4. Use Viral Marketing.
Viral Marketing generates traffic and sales through messages that spread quickly from person to person. Social media and websites like Twitter are good for this type of marketing. It may invlove tweets and sharing information on places like Instagram or Youtube. Viral marketing allows you to promote your website, products, and service very cheaply or even free. The idea behind this form of advertising is to get other people to pass it along to others for free.
5. Use Effective Keywords
Search Engine Optimization (SEO) relies heavily on keywords. The thing to remember is that while you may be using top quality keywords, other vendors and bloggers are also using them. For this reason, avoid the most common and popular keywords. Instead, try using more specific keywords, as well as long-tail keywords. This way when people search for specific items, your link is most likely to pop up in search engines.
6. Write Articles that can lead traffic to your site
Write and publish high-quality articles for your website. Submit these articles to online magazines, news sources, article directories, and anywhere else you can get backlinks, followers, and tweets. Ideally, the article would reference you, your website and your products and services with links back to your website. This is often done at the end of the article.
7. Join forums and online communities
Show your expertise by helping others. People will begin to trust your knowledge. They may pass your name and website on to friends and colleagues. They will begin to need you. What could be better for your business?
8. Offer a Newsletter
Send out valuable information as well as ads with your newsletter. People will begin to look for your newsletter periodically. They may not need you now, but you can keep reminding them, so when they are ready, they know how to reach you. It is free to email those who have signed up.
9. Social Media Marketing.
Facebook, Instagram, Twitter, and many other social media websites allow you to post information. It is usually free and can attract a following. People can follow links to your website, where they will purchase your goods and services. Be sure to keep active by posting tweets and articles to keep them interested.